Author Archive

Slides from the Offerpal Monetization Workshop « The Offerpal Media Blog Two informative slideshows from the monetization experts at Offerpal on best practices for generating revenue from social games. Many of these guidelines can apply to other connected game platforms, as well (console, mobile?). My takeaways: Keep your content compelling and fresh Have multiple currencies (e.g., Green Bucks...
Read more »

Lately I’ve been noticing that I tend to fire up TweetDeck before my browser or even my e-mail. This is apparently just fine witht he developers, and the’ve just dropped an update designed to increase the stickiness of their awesome little Air app. The latest version adds the ability to upload and view YouTube...
Read more »

Facebook redecorates yet again, changing-among other things-the name of Live Feed and News Feed to the equally confusing Top News and Most Recent. Expect tons of complaining and bellyaching, over a service that is both free, useful, and completely optional to use. If demographic information was determined by resistance to change, then Facebook’s age...
Read more »

This is huge news for the internet marketing crowd, as bit.ly opens its doors to publishers large and small, allowing beta users to utilize the powerful redirecting service on their own domains. More importantly, you also get access to bit.ly’s impressive analytics tools, which really make this service shine in a very crowded market. Currently,...
Read more »

This is another landmark to take note of as we march toward a future where UI design and Information Design become everything (and hardware disappears into the scenery). Add this one to the list suggesting touchscreens will be everywhere in the future: A Portuguese company has announced a stick-on transparent plastic film with multitouch technology...
Read more »

You start Tweetdeck before you start your web browser. You look for a Twitter @username before you look for a website. You DM before you e-mail. You check the Twitscoop cloud before you check the web for breaking news. You can’t decide whether to auto-tweet from your post or auto-post from your tweet. Bonus points if you can...
Read more »

Today, Seth Godin posted about art, summing it up as “art is what we we’re doing when we do our best work.” Good advice for those who feel that their job is not creative enough or allowing them enough freedom to innovate. If you find yourself in that situation, ask yourself how you could...
Read more »

Seth Godin is good at practicing what he preaches, at least when it comes to his credo: the more you give, the more you get. I just stumbled across this post over at the Lava7 blog with a link to Godin’s free eBook What Matters Now. Essentially a collection of quotations from today’s big...
Read more »

All you tecktonic kids need to know that Bernadette Yao invented this in 1973 on ZOOM.
Read more »

Adevertising Age just published a list of “The Most Social Brands of 2008″ according to social media marketers Virtue. Among the top 50 are the usual suspects, for example, iPhone, CNN, Apple, Disney, and Xbox top the list as the most-mentioned brands according to Virtue’s survey. But I was surprised to see Lincoln clocking in...
Read more »