Slides from the Offerpal Monetization Workshop

Slides from the Offerpal Monetization Workshop « The Offerpal Media Blog

Two informative slideshows from the monetization experts at Offerpal on best practices for generating revenue from social games. Many of these guidelines can apply to other connected game platforms, as well (console, mobile?).

My takeaways:

• Keep your content compelling and fresh
• Have multiple currencies (e.g., Green Bucks and credits)
• Work on getting the right balance between perceived value and inflation
• Users have different motivstions to share, allow flexibility